How CRM Benefits Agribusiness
The Challenges of Agribusiness
Timely Customer Engagement
Agribusiness is both personal and time-sensitive. Missing a crucial date in the customer's buying cycle could mean major profit losses or damage to the relationship. A CRM can automate smart follow-up opportunities and reminder tasks so sales teams can proactively engage customers and sell them what they need, when they need it.
What would happen if a key sales person suddenly could not return to work? Would anyone know who all the customers in their region are? Would they know when to contact them? Would they know which products they purchase and how much to offer? With CRM, all of this data is at your fingertips, anytime and anywhere.
Aligning Team Efforts
Without transparency between departments, team members can find themselves duplicating work or missing out on crucial customer insights. CRMs can be integrated with existing solutions to keep sales, accounting, marketing, and services looped in. Team efforts are aligned to reveal purchasing trends, invoicing and payment status, marketing interactions, service request status, and more.
Precision agriculture requires a deep understanding of the soil, fertilizer, pesticides, and expected soil moisture in order to choose the crop mixture. CRM can manage this information to help you get the maximum yield for your customer.
Climate change makes forecasting difficult, but with the use of AI and business analytics, seed yield can be accurately forecasted, which enables sales to better recommend products to farmers.
Planning Crop Mix
Farmers are starting to plan more than two types of crops for rotation. Corn and soybeans are being supplemented with food grade soybeans, sesame, peanuts, and other niche crops or livestock feed. CRM can track past sales and acreage planted to recommend better seed solutions for your customers.
Farmers will choose seed from several vendors to mitigate the risk of a crop failure. CRM can help you understand how your mix is performing year-over-year so you can make the best decisions.
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