Marketing

Shifting Your Marketing Strategy During Coronavirus

I’ve been reading through a lot of articles about marketing during COVID-19, and there are two major themes weaved into every one: reevaluate your messaging and shift your communications to digital. Rather than simply stating what needs to change in the general sense, I’d much prefer actionable,…

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shifting marketing coronavirus
Creatio, Tips and Tricks

How to Remove the Feed Tab in Creatio

In most cases, the feed tab in Creatio can be modified or removed from the layout by using the appropriate toolbar items in the tab area.

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Creatio tips
Business Strategy, Tips and Tricks

Top 7 Business Strategies to Manage the Looming Recession in Coronatimes

With mass shutdowns becoming the new norm, coronavirus-led recession is right at our door. So, no matter what, businesses all over the world will have to really roll up their sleeves and work on their do-or-die strategies if they ever wish to recover from this downturn, which is being considered…

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Business Strategy

How Coronavirus Will Affect Your Sales Process – And What You Can Do About It

In this blog, we’ll discuss the effects of Coronavirus on the sales process and sales reps, and then we’ll outline some strategies for navigating the evolving landscape.

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Software Selection, CRM, Marketing, Email Marketing

CRM Comparison Part 2: Comparing Marketing Features

Welcome to part two of our series on CRM selection. If you missed part one, we discussed sales features worth considering when searching for a CRM. In part two, we’ll discuss the marketing features. I’ll begin by repeating my redundant (but important!) point about CRM selection: You should never…

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Person Shrugging
Software Selection, CRM, Sales, Business Process Management, Mobile

CRM Comparison Part 1: Comparing Sales Features

As you begin your CRM comparison shopping, it’s important to know the features that will best suit your needs for sales, services, and marketing.

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Food
Sales, CRM Reporting

Best Practices for Tracking Lost Sales in Your CRM

When a sales rep closes an opportunity, she should always indicate the reason for the lost sale in the CRM system. Why? Management can help teams fill gaps and ultimately improve win rates by properly addressing the underlying issues behind these lost sales. Let’s look at some best practices for…

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Tracking lost sales

Improving Usability: Adding Field Hints in Creatio

Sometimes small tweaks to how a field looks on a screen can make a big difference in usability and improve the quality of data captured. Adding field hints is one way to improve this usability in Creatio.

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Software Selection

Choosing the Right CRM for Snack Franchise Operators

A CRM system by its very nature helps you manage customer relationships. Choosing the right CRM software for your company should be in line with the industry you fall under.

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snack franchise crm
Business Strategy

Using Technology to Support Your Business Strategy

With that in mind, let’s take a look at the essential technological changes you should bring to your business in order to boost your long-term business strategy without breaking the bank.

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business strategy
SugarCRM, How To, Sugar Connect

How to Install Sugar Connect on Office 365

Sugar Connect is SugarCRM’s Outlook 365 email integration product. Connecting Outlook to Sugar provides multiple benefits for the user, allowing them to access CRM information from their email sidebar, sync and access shared calendars, and much more.

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How To

How CRM Can Enhance Complex Internal Processes for Insurance Companies

Insurance companies know that insurance is uncomfortable, confusing, complex, and that their legacy processes and programs are not cutting it. When looking to stand out from competitors, it’s important for internal and external processes to change simultaneously, making a major transformation unavoidable

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Tips and Tricks

5 Effective Tips to Prevent Phishing Attacks in Your Company

Phishing attacks continue to be the prevalent source of nefarious online activity that puts businesses as well as personal computers at risk. Essentially, a phishing attack denotes a fraudulent attempt to obtain your sensitive information, or the customer information you store on your servers,…

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avoiding phishing attacks
Agribusiness CRM

3 Reasons Agribusiness CRM is Essential in 2020

As we head into a new decade, the call for technology will be louder than ever. It’s the force driving all business and incorporating AI, machine learning, analytics, and automation to make competition even tighter. Here are three reasons the agribusiness industry needs to consider CRM in 2020 to…

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agribusiness CRM
Creatio, How To

Triggering an Email Notifications for an Event in Creatio

Sometimes, when a certain action happens in Creatio, you want one or more recipients to be notified of the action via email. You can easily build a process to make this happen. Building a process requires system administrator rights.

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email trigger

The Rise of Low Code: 2020 and Beyond

Low code offers a universe where applications can be deployed faster, user experience can be continuously revised, and IT backlogs can finally be reduced. It’s a universe full of potential, and, for forward-thinking businesses, one that they’ll want to engage with sooner rather than later.

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How To, CRM Adoption

The Importance of CRM Response Time Analysis

When deploying a new CRM, we must consider how the system performance between the client and servers will factor into the CRM’s performance for users. Response time plays a key role in users' ability to adopt the system. Before the CRM goes live, it’s important to determine the CRM response…

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CRM response time analysis
Tips and Tricks

5 Extraneous Business Expenses and How to Eliminate Them

These financial leaks can put a big dent in your budget over the course of a year, and might even prevent you from achieving your goals or executing your growth strategy. So today, let’s take a look at the five business leaks you need to fix, as well as some of the most cost-effective ways to…

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business expenses
How To

Getting a Grip on Predictive Analytics

What do we need to know about predictive analytics? How are industries using it and how can we do the same? We’ll try to get a grip on those answers.

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predictive analytics
Creatio, How To

How to Use the Creatio Gauge Widget to Track Progress Towards a Goal

You can set up a gauge widget in Creatio to track progress towards a goal in the Dashboards section, on the Dashboards within any other section, or on a record page. In this example, we will set up a widget on a new Dashboard tab in the Dashboards section.

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progress towards a goal
SugarCRM, CRM Reporting

SugarCRM Reports: Choosing the Right Type

In SugarCRM, there are four main types of reports: rows and columns, summation, summation with details, and matrix. When you create a custom report, it is essential that you select the right report type to fit your needs. Any report you create will have drill-through capabilities for a deeper…

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choosing reports
SugarCRM

Using the SugarCRM Silent Upgrade Utility

With the Silent Upgrade Utility, you need SSH access to your server to run the commands locally on the server. This removes any issues with uploading, permissions or timeouts. First, upload the upgrade file you would normally upload to the Upgrade Wizard. You also need to upload the silent Upgrade…

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SugarCRM silent upgrade
How To, Creatio

How to Display Top N Rows in Creatio Using Detail Area

Creatio has a quick and easy way to build a detail area (a.k.a. one-to-many relationship). You've probably already tried using the detail wizard and Creatio auto-magically generated the functionality for you behind the scenes. So easy! Let's take that one step further.

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Creatio display top rows
Tips and Tricks

11 Ways Your Small Business Can Avoid The Summer Slump

Hosting meetings offsite, establishing “summer hours” that close the office early daily (or even just on Fridays!) are just a few simple ways you can keep employees engaged this summer. Keep reading to discover 11 ways your business can avoid the summer slump from Fundera.

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avoid the summer slump
Marketing, Tips and Tricks

Expert Marketing Tips for the Small Business Owner

Marketing and managing customer relations as a small business may seem a daunting and expensive task. But it doesn’t have to be so. The following expert tips specifically for a small business owner offer proven strategies you can apply immediately to start reaching out to your customers.

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small business marketing