Podcasts

In their CRM Talk podcast, Technology Advisors Inc. co-founder Sam Biardo and CRM Switch co-founder Steve Chipman discuss everything CRM – from the latest releases, to trends in the market, and the future of business technology. Sam and Steve have a combined expertise of 45+ years in the industry, and they bring that expertise to the table in these informative & fun podcast episodes. Join these two experts as they interview technology influencers, banter about recent software news, and give valuable advice for streamlining data & improving business processes. Available for free on the iTunes Store.

CRM, HubSpot, Low Code, Salesforce

Mathematical CRM Failure

Episode 107 Published: November 9, 2021

In this episode, Sam and Steve talk about enforcing security for remote work, Covid's effect on shared work spaces, hindsight 2020 Covid predictions, Creatio's unique approach to a virtual conference, Sam's mathematical mindset around phased implementation, Salesforce sunsetting the Legacy Workflow Builder, the use cases for low code, integration uptime, people not reading iHateCRM.com, HubSpot's biggest product announcements, handling CRM custom objects, Snowflake, and Destination CRM's 2021 CRM Industry Awards. Steve also previews his thoughts on AI and marketing, which will be addressed in greater depth next month!

Creatio ACCELERATE Conference Registration: https://www.creatio.com/page/accelerate-2021?activity=digitalevents?partner=technologyadvisors

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CRM, Email Marketing, Sales, Sales Force Automation

Kevin Snow of Time On Target

Episode 106 Published: October 1, 2021

Steve and Sam interview Kevin Snow, CEO of Time on Target, sales expert, and technology geek, about CRM implementation challenges, introverted sales people, accurate sales forecasting, and more.

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Creatio, Low Code

Andy Zambito of Creatio

Episode 105 Published: August 2, 2021

Andy Zambito, Chief Sales Officer, Americas at Creatio, joins Sam & Steve to talk about process management, CRM, digital transformation, low-code, tailored experiences, differentiation, speed of change, speed of operations, and more.

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CRM, Marketing

Listmania Part Deux

Episode 104 Published: June 23, 2021

10 questions you should ask when looking at integrating your CRM, 5 reasons a spreadsheet is not a database, 8 plugins to use with your new WordPress site (relating to Google’s new page experience standards)

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CRM Requirements, CRM Selection, Marketing

Are You Listicling?

Episode 103 Published: May 6, 2021

Sam and Steve verbally expand on several of their respective listicles. Source posts are:

10 Questions you Must Ask When Selecting a CRM (https://www.techadv.com/blog/10-questions-you-must-ask-when-selecting-crm)

5 Levels of CRM Requirements (https://crmswitch.com/buying-crm/five-levels-crm-requirements/)

8 Website Issues That May be Costing You Sales Leads (https://crmswitch.com/inbound-marketing/website-issues-fewer-leads/)

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HubSpot, Marketing Automation

Jeffrey Russo of HubSpot

Episode 102 Published: April 14, 2021

An interview with Jeffrey Russo, Director of Product, Sales Hub Go-to-Market at HubSpot. HubSpot’s evolution from a marketing system to broader front office solution, focusing on the needs of the user experience, streamlining the quote-to-cash process, moving up market, getting “technical debt” that exists within organizations out of the way of the customer experience, applying functionality such as automations across different departments and use cases, HubSpot’s durable partner channel, Conversation Intelligence, sales coaching based on transcripts, applying machine learning to transcripts, honoring two party states & countries, HubSpot’s advantage for applying revenue attribution to marketing efforts.

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AI and Machine Learning, Creatio, HubSpot, Salesforce, SugarCRM

CRM Millions and Billions

Episode 101 Published: March 11, 2021

Creatio raises $68 million, HubSpot goes enterprise, Sugar’s HD-CX, AWS and AI, Salesforce eyes $50 billion in five years.

Creatio’s first ever funding announcement video

Rich Green’s Deep Learning & Time video

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Creatio, HubSpot, Salesforce

VAXRM

Episode 100 Published: January 28, 2021

Salesforce’s Vaccine Cloud, Sam’s vaccine shot scheduling nightmare, Sam’s joint webinar with Creatio, CRM 3.0, how low code/no code has altered roles in CRM deployment & management, field service, ABM, video selling, video training, CRM best practice videos, de-densifying your slide decks, HubSpot’s customer code deck, explaining difficult to explain concepts, telling a story, content distribution.

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Creatio, Salesforce, SugarCRM

Slackquisition

Episode 99 Published: December 22, 2020

Salesforce’s acquisition of Slack (and Acumen), SugarCRM acquires its largest partner W-Systems, CRM vendors & leads, getting found for CRM searches, Creatio’s 24 hour event, low-code solutions, BA to developer ratios, Facebook acquires Kustomer, visual development tools & whether they are necessarily simple, the Microsoft/C3.ai/Adobe alliance, CRM predictions for 2021.

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Marketing

Wistia Adds Audio

Episode 98 Published: December 7, 2020

An interview with Josh Johnson, senior product manager at Wistia, about Wistia’s new audio hosting platform for marketers.

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